When Simon Barchi was 20 years old and living in Marrakesh, Morocco, he went to work as a salesman for a French men’s clothing company. He fell in love with men’s fashion and decided he wanted to create exquisite men’s clothing one day. It was then that Simon decided to leave Marrakesh, come to New York and pursue a fashion career.

Once in New York, he enrolled in the Cybick School of Garment Cutting & Designing at 19 Park Avenue South. The Cybick School was one of the best schools in the country for men’s fashion designing and pattern making (the Fashion Institute of Technology being the other one).

After graduating from the Cybick School, Simon began working for top New York City custom tailors. This was where he honed his pattern making, cutting, constructing jackets and trouser skills. These Master Tailors taught him to do all the work by hand. He learned the fine art of “Bespoke” custom tailoring. Simon became a Master Tailor himself. His custom-tailored suits are made entirely by hand on the premises in his Manhattan store.

In the late 1980’s, Barchi decided it was time to venture out and open his own business. Simon had the good fortune to become associated with Turnbull & Asser, the famous men’s Bespoke clothier on 57th Street. He became their Bespoke tailor for their many famous clients, including Lebron James, Jay Z, Senator Ted Kennedy and Jamie Fox. He also created suits for James Al-Fayed, one of the Turnbull & Asser owners, while at the same time running his own tailoring business. Years later, the business moved to its present location at 140 East 55 Street.

Every year, Simon makes his annual trips to the Milan and London Fashion Fairs to see the latest in men’s fashion and custom tailoring. It is in Milan and London, where he purchases new suiting and shirting fabric every year. Simon purchases “Made in Italy” silk ties and scarves, while the buttons, suit trimming and horse hair jacket canvases are from England and Italy.

For over 40 years, he has been designing and tailoring Bespoke custom clothing for men in business, entertainment, medicine and finance. You are invited to visit Barchi Bespoke Tailor & Shirt Maker, where you can see his fine Bespoke suits in the making.

Bespoke Tailor & Shirt Maker